Does it seem like a good idea to you, even on New Year’s Eve with a lampshade on your head, to choose an insurance company from the dumbass commercials they run on TV?
Who got paid the big bucks for coming up with the idea of ducks and geckoes shilling for companies? Think about it. In the Geico commercials, the gecko is smarter than the CEO. I believe it. And then there was the caveman…. Duh.
(cue the Twilight Zone music)
Their series with the guy asking the questions… like was Abe Lincoln honest… was clever, I thought, until they jumped back on the animal train and added that annoying pig squealing all the way home. Once was plenty.
If the alliteration of gecko /Geico appealed to the advertising geniuses, they should have approached Ben Affleck for AFLAC instead of the duck. Then we’d see The Town and get a subliminal message to change our insurance coverage or face very serious consequences.
State Farm has the policyholders snapping for their agent genie to be there and grant their wishes. If they were smart, they’d be asking not to have their policies cancelled after those dumb accidents they had.
The blindingly white setting where customers browse the shelves for Progressive insurance while the dog runs the numbers? Don’t go there–it makes your teeth look yellow.
If you watch The Closer, you know that J. K. Simmons’s character on the show didn’t get the Police Commissioner position he sought. He must have been sending out resumes while Brenda Leigh Johnson was out solving crimes because now he’s appearing in Farmers Insurance commercials. Odd, though… if any company was going to use animals in its advertising, you’d think it might be the Farmers. Bumpah dumdum, dum pahdump.
But the commercials that turn ME into an animal are those obnoxious ones run by Nationpam. (Hey, I’m not the one who changed the name.) Earlier ads had the company executives searching the globe for the ultimate salesman and finding him–quite appropriately, I might add– in a Deliverance-type setting. He’s so goofy acting I’d be hesitant to let him under my house to spray for bugs, much less to help decide what coverages I need.
I’m just getting started. After all these sick days in front of the boob tube, I also have health insurance commercials taking up brain space and I’m ready to rant. Another time, perhaps.
Which ones drive you nuts?
Here’s a scary thought: Wonder if they’re working on Superbowl ads?